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Sarah Chen

Sports Marketing Director at Nike

* 4.8 rating98 sessionsFormer BasketballStanford

About

Former college basketball standout who now creates campaigns for the world's biggest athletes. I love mentoring student-athletes looking to break into sports marketing.

Career Journey

  • Played Division I basketball at Stanford (2012-2016)
  • Marketing Intern at Gatorade during senior year
  • Joined Nike as Assistant Brand Manager (2016)
  • Led successful LeBron campaign launch (2018)
  • Promoted to Senior Brand Manager (2020)
  • Currently Director of Sports Marketing (2024-present)

Expertise

Brand StrategySports MarketingCampaign ManagementCreative Direction

What to expect

  • Monthly 45-minute strategy sessions
  • Portfolio and project feedback
  • Guidance on breaking into sports marketing
  • Networking tips for the industry